Mobile Coupons
Saveplus is one of the most leading coupons website that offers pool of coupons, deals and offers.
Mobile coupon are, permission based promotions where merchants send electronic coupons to a subscribers' mobile phones. Unlike other forms of electronic couponing (email / web) mobile coupons are read instantly with a 95% read rate.
Mobile coupons may be delivered in a Verity of digital forms, such as QR or data matrix barcodes, Universal Product Code (UPC), or via unique coupon code.
The coupons can then be redeemed through special barcode scanners that read them or by inputting the unique number to a relevant website or a point-of-sale (POS) machine that prints out a paper coupon. Typically with small businesses the customer is required to simply showing the Paytm Coupons at a retail outlet or restaurant to redeem the coupon.
Benefits of Mobile Coupons vs Traditional Coupon
Mobile coupons (m-coupons) are much more efficient in both delivery and cost than paper coupons. Using newspapers and PayTMMall Coupons books sent through the U.S. mail do not offer any direct link between your business and the person who uses the coupon.
A legitimate mobile coupon campaign is permission based, another words, there is a direct connection between your business offering the Redbus Coupon and the person choosing to use it. Thus, advertising and promotions using mobile coupons have a higher value and offer a direct link to the person using the coupons. For this reason mobile coupon promotions make for a great loyalty program.
Consumers Benefits
According to Frost & Sullivan, consumer expectations from mobile coupons can be summarized as follows:
- Convenience of portability - consumers do not have to carry paper coupons with them
- Ease of use (redemption)
- No additional costs to receive offers
- Privacy protection
- Non-intrusive coupon delivery (junk mail)
- Single interface for multiple offers
- Effective storage and presentation of delivered coupons
- Automatic updates
- Enhanced interactivity options
- Simple device requirements
Challenges of Mobile Coupons
The challenges associated with m-coupons are how redemption is handled to avoid abuse and how to achieve mass distribution. Unlike direct mail where you can essentially spam your community with paper coupons both email and m-coupons require the consumer to give permission or "opted into" the m-coupon campaign.
Redemption Abuse
Redemption abuse Swiggy Coupons is when a guest or a customer presents the same coupon multiple times to redeem the offer. Unlike paper coupons, the restaurant or merchant can't actually collect the Tatacliq Coupons upon redemption, unless they use bar code scanners, thus the coupon could be redeemed again and again or forwarded on to friend to be used again. Paper coupons don't encounter this problem but they do have a big problem with counterfeit coupons.
We also have to keep in mind the point of a promotion is to drive businesses and if a customer gets away with redeeming a m-coupon twice that means they made two purchases, which is the point of the campaign anyhow.
Building Your "Mobile VIPs"
In order to achieve mass distribution you need to build your subscriber bases, the more customers that opt-in to your mobile marketing program the greater your reach, thus the greater your distribution.
Mobile subscriber lists are not as easy to build as an email list since most people don't have spare cell phone numbers like the do email addresses. Mobile works best as part of a muti-channel campaign. Another words, including your short code (5 or 6 digital number) and keyword (text "Pizza") on your print advertisements, Facebook page, website, radio campaigns and even your email campaign with an exclusive value proposition for opting in essential.
Depending upon your existing marketing plan and advertising budget, a business needs 60 to 90 days to build an adequate mobile subscriber program. Restaurants that now use cell phone pager systems have an advantage. They have the guest cell number in order to seat them, now they simply send a follow up message offering a promotion if the guests subscribers to their "Mobile VIP" program.
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